Why video is so important when you sell your home

6th December 2021

 

A photo is said to convey a thousand words, but according to Forrester Research study, just one minute of video is worth 1.8 million words. In addition to this, Inman News found that sales listings including videos receive an average of four times more enquiries, than those without! Therefore, you are likely to sell your home more quickly.

We believe that in 2021 a professional property video is a key to sell your home. That’s why Oakmans have an in-house production team that films, edits and distributes cinematic videography, helping to showcasing your home in its best light.

To gain most interest and sell your home quickly, it is extremely important to create a marketing strategy that will set your home apart from other listings. Photography will always be essential tool to the marketing of any property; however, a video portrays the feeling of a home better than any photography could. Selling your home with video is a unique and dynamic way to tell a story about your property and bring your home to life for your potential buyer.

Another reason why video is essential to selling your home, is to enable your potential buyer to see and engage with the property before conducting a viewing. This will help to understand and envision the layout of your home prior to scheduling a viewing.

We have found since using videos within our marketing of properties, potential viewers are a lot more engaged with the property and therefore is allowing for a quicker sale.